“We know that more diverse teams make better decisions,” she said. Sandberg also held back when Lévy inquired about Facebook’s commitment to diversity-a topic she declared “huuugely important” but which, like privacy, has earned her employer criticism. This sweeping reform will add such requirements as a mandate that social networks let their users take their data to another site-something Facebook’s Instagram doesn’t support today. That’s when the EU’s General Data Protection Regulation will enter into force across the continent. France separately fined the company €150,000 for not walling enough of its users’ data from its advertisers.įacebook’s privacy policies and politics will only get more complicated in the European Union next May. Indeed: One month ago, the EU fined Facebook €110 million for not disclosing its plans to link the information of its own users and that of the WhatsApp messaging app it bought in 2014 for $19 billion. “We remain very focused on this, because it’s so important to people-definitely in Europe, but it’s clear around the world.” That’s a legitimate point-I can’t seem to go two weeks without Facebook reminding me that I can choose who sees what I post. She pointed to the social network’s efforts to make it clear to its users who will see whatever they’re sharing. “Privacy is core to everything we do,” Sandberg said. “You want to create natively,” Sandberg advised.ĭo those things right, she emphasized, and you can reach an audience of unparalleled scale: “There has never been a better time to be a marketer.” The other is not to recycle-don’t throw an ad cut for TV on Facebook. “They need to work with the sound on or off.” “You need to put your key point up front, in the first two to three seconds,” she said. Sandberg offered two tips that too many advertisers don’t seem to grasp. They benefit from Facebook’s massive scale-she called its rapid growth “the fastest adoption of a communications technology the world has ever known”-and its near-ubiquity on mobile devices.īut you can still screw them up. It made sense that when speaking via video to a marketing executive, Sandberg spent so much time discussing video ads. (Should she ever run for office, woe betide anybody who faces her in a debate.) And attendees watching with an interest in advertising on Facebook-spoiler alert: Sandberg wants you to do just that-would have come away with useful advice. She never wandered off message and rarely let an “uh” slip. Sandberg, speaking from Facebook’s offices while sipping a cup of coffee, fielded questions from Lévy, until recently the CEO of Viva Tech co-host Publicis Groupe ( PUB.PA ), with amazing aplomb.
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